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Jumia Black Friday: ecommerce firm intensifies online shopping with 80% discount


Jumia Nigeria, an e-commerce firm is set to deepen online shopping in Nigeria with its up to 80 per cent discount Black Friday annual Festival.

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Black Friday is a shopping season, where sales are intensified at discounted prices.

Mrs Juliet Anammah, Chief Executive Officer of Jumia in a news briefing in Lagos on Monday made a remark that the 2017 Black Friday would be the biggest sales event ever and would run for from Nov. 13 till Dec.13, a period of 31 days..

She said that the Black Friday festival would feature one million deals, a lottery giveaway that would include a brand new car and round-trip airline tickets to Europe.

According to her, Jumia will ensure that it brings its customers the best deals and widest assortment during the period.

Anammah said that the e-commerce firm had partnered with top brands including Intel, Pampers, Infinix, Phillips, Fero, HP, MTN, Coscharis and Air France-KLM to ensure memorable Black Friday.

”This year’s Jumia Black Friday is designed to bring customers exceptional value.

”We are always looking to push the envelope for online shopping and this year, we are bringing an even bigger dimension with exclusive app-only flash sales.

“A weekly Black Friday lottery draw and the first-of-its-kind TRACE and Jumia Music And Deal (MAD) fest.

”Some of these year’s surprise elements include a brand new ford figo from Coscharis Nigeria Ltd to be awarded the lucky grand prize winner of the 2017 Jumia Black Friday lottery.

”Shoppers simply have to shop during the course of the 31-day events to be eligible to win any of the prizes.

“Which include five Air France-KLM return tickets to Europe, 20 discounted Air France-KLM tickets at 35 per cent off and much more,” she said.

Anammah said that shoppers could also enjoy a 10 per cent discount of their fortunes when they make payments online using an FCMB bank account via Jumia pay.

She said that backed by customer demand, the online ”Wheel of Fortune” would also be churning out free shopping vouchers daily to provide shoppers with additional discounts to shop on

According to her, those who download the jumia app will gain special access to a special app only deals sales event and flash sales in addition to instant notifications to snap up the best deals before they sell out.

”For the first time ever, Jumia has also teamed with music entertainment company, TRACE Naija, to host Music And Deal (MAD) fest on Saturday, Nov. 18.

”The exclusive 2-in-1 concert and shopping event will feature Nigeria’s finest artistes including Simi, Falz, Wande Coal, 9ice, Mayorkun, Niniola, Sound Sultan, Skales, Lil Kesh, Pencil, Jimmie DJ consequence, DJ Cuppy and Nedu.

”They will thrill attendees to exclusive app flash sales and lots of exciting giveaways, including a N500,000 shopping voucher.

Mrs Ojuola Asuquo, the Head of Engagement Marketing in Jumia, said that the period would be the best time for those who had been looking to purchase and stock up on certain items.

Asuquo said that Jumia had the best prices across different categories from electronics to baby and kids items.

She said that customers would find everything on jumia this Black Friday and even into the Yuletide season.

Facts About Jumia

Jumia as an e-commerce website is the biggest online store in Africa that was founded in 2012, the leading online store operates in Nigeria, Kenya, Ghana, Uganda, Cameroon, Morocco, Egypt & Angola, If we can look down to the sides of it’s major competitor then I’ll choose Konga Nigeria & Killmall.

In 2016, Jumia recorded over 295k in total black friday sales accounting to N7,000,000,000 sales in Nigeria, the website was loaded with over 2.5m visit and over 7 million page views on the Jumia Black Friday Night, It counterpart Konga recorded 3.5 Million Dollars total sales with 155,000 total orders.

If Jumia could surpass 2015 Black Friday sales to x2 of 2016 sales then we should expect 2017 to be great, We will make sure that this page is filled in with the best Deals on Jumia Black Friday 2017, Just subscribe via the email form below and expect great deals directly to your inbox.



Year Date
Jumia Black Friday 2017 November 24 2017 (Runs From November 13 – December 13)
Black Friday (Jumia) 2016 November 25 2016
Black Friday (Jumia) 2015 November 27 2015
Black Friday (Jumia) 2014 November 28 2014
Black Friday (Jumia) 2013 November 29 2013
Black Friday (Jumia) 2012 November 23 2012
Black Friday (Jumia) 2011 November 25 2011
Black Friday (Jumia) 2010 November 26 2010
Black Friday (Jumia) 2009 November 27 2009
Black Friday (Jumia) 2008 November 28 2008


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