Apple’s new voice activated home speaker won’t go on sale in the US and two other countries, which was previously announced by the company in June to go on sale next month. This is a little disappointing for some of the apple fans that were expecting to get it for the Christmas season. And the company’s holiday season slip-up may be another sign that its crown as the disciplined king of manufacturing is becoming tarnished.
The company recently released a statement “We can’t wait for people to experience HomePod,”. Apple said the product needs more seasoning “but we need a little more time before it’s ready for our customers.” Apple only released statement that the HomePod would be ready for sale in “December” but had not provided a more specific date since the northern hemisphere summer.
A delayed product on its own isn’t necessarily a big deal. Sure, Apple misses a shot at 2017 holiday sales for the HomePod, but this is a long game and one holiday season doesn’t matter in the grand scheme of things for the world’s most valuable public company. The troubling thing, though, is product delays or other problems are no longer unusual for Apple.
During the sales of the AirPods wireless headphones a year ago, Apple also pushed back the sale of the device. And the AirPods were later in short supply afterward. Apple’s statement on Friday about the HomePod delay seems to be lifted almost directly from its AirPods delay announcement in October 2016, which said: “We don’t believe in shipping a product before it’s ready, and we need a little more time before AirPods are ready for our customers.”